November 09, 2009

WORLD PEACE AND PROSPER

The second liver disease is a liver disease that does not cause pain immediately. People affected by this disease do not feel anything. Heart disease is the most prominent is the ignorance and passions. The disease is actually the largest liver disease and the most dangerous, because the liver is damaged and could not feel anything. This is due to drunken stupidity and lust block to find out the disease. According to Ibn Qayyim, in fact all heart disease comes from passion, spread throughout the body and the first attack is a heart. Thus humans based on lust can be grouped into two kinds. First, men who defeated his passion so he can control and destroyed their own lusts and obey the command desires. Second, people who can beat and passions that force, lust Itupun subject to his orders. Lust call to rebellion and prioritize the world, while God calls His servants to fear Him and refrain from the desire Desire. In a capitalist system of economic assumptions, the limited resources and the human desire (desire) is not limited and the property is owned by individuals who are absolutely inviolable. To go to maximize human welfare wishes. The size of income is the primary measure of welfare. United States population within 30 years of earnings increased 16%, but the level of happiness fell 13%, ie from 39% to 26% of the population happy. From these data show, turns out higher earnings, are not getting happier. Even happiness decreases. If we live in this world merely that we pursue wealth, then we will not get happiness. Large countries tried in every way to control a small nation's economy until ready to kill the children, women and men are innocent. This is done by following his own desires. They argue for democracy, but according to the Bung Karno Stadium in the book Under the Flag of the Revolution, the problem is a matter of profit or loss, economic problems or the problems of life, not democracy or the other. We pray to God I hope after finishing school in the month of Ramadan, we and the world's leaders are able to control appetite.
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STRATEGY INCREASE CUSTOMER LOYALTY

Customer loyalty is a priority for the company, because it is a long-term assets .. Loyal customers better than less loyal customers. And have loyal customers who typically make a profit along the way the company's business. But although in general they accept the value of a loyal customer, I'm not sure that many business people who know very well what the meaning of loyalty. If a customer dinner regularly at a certain restaurant for 10 years, is he loyal? What if he only comes twice a year? If a family to buy 80% of their needs from a particular supermarket, whether the family is loyal? What if they bought only 60% of their needs there? Loyalty, like many other concepts that we encounter in marketing and consumer psychology is a state of mind. Loyalty is a subjective concept, the concept is best defined by the customers themselves. Of course there are levels of loyalty. Some customers more loyal than others, and customers more loyal to some companies and less loyal to another company. Some customers may be loyal to more than one company or brand in a category of product or service. This is true particularly in cases where doing business with one company alone does not make sense. For example in the case of restaurants. Very few people are completely loyal to one restaurant to the point where the diner is the only one they visit. But it may be loyal to a restaurant, or even have a relationship with him even though we very rarely visit these restaurants. A popular restaurant has a strategy to increase customer loyalty and relationships that visit their restaurant on a regular basis to help them find prospective employees. Mengahadapi lack of manpower and plans to open 2 new restaurants fruit, manager of the restaurant decided to ask his regular customers recommends people who may be hired at home to eat. He put up a sign in the newsletter that she sent two times a year on his regular customers asked them to recommend "a caring person and knowledgeable" as they want. Two hundred people responded to its customers, and the manager employs 25 women and a man servant. Managers clearly demonstrate the existence and value of two-way customer relationships. Customers continue to demonstrate their personal investment in these restaurants. The manager said that some customers behave like a proud parent when they were told that they recommend people hired or promoted. This strategy can also apply in other bisni and hubungsn to increase customer loyalty. Good luck

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LONG-TERM ASSETS

Losing customers is very harmful, because the cost of which is used to attract customers is great. Moreover, if customers are disappointed told family members, friends offices, associations and friends told the media. But sometimes companies do not realize this. My family experience teaches that. My wife shopping at one store on the street Magelang, buy different kinds of clothes for my wife and my two children, but my big boy whom I do not. My wife also bought clothes for my children who do not take this by using an estimate for the size of her clothes. Arriving at the house was bought clothes for my child is too small in size. Then my wife came back to the store to exchange the clothes. "Proof of purchase where Mom?" Asked the cashier to my wife. "I throw, but it's still there label. Prices and store this label tercatum "my wife said no receipt of purchase in the store can not be exchanged. Because annoyance. My wife gave this shirt to the cashier, saying "Take this dress for you". Though these clothes cost only Rp. 60.000, -, but the store is losing customers loyal. Loyal customers have been shopping for millions of dollars in the store. Yet customers still have the potential millions rupian in the days to come for shopping in the store. I hope the store to improve the rule, so that my family back again. This is the portrait of one of the ways customers manage most of the places we are. Of the company may provide rules do not allow the return of goods that have been purchased. When it is done, then the employee must be replaced. Or sometimes have to change data already entered the computer that possibility somewhat complicated, so lazy. Sometimes even the words "goods which are purchased non-refundable". However there is also capable of managing a store with good customer relations. My wife shopping at other stores in the area Kotabaru. The case with my wife repeated. But it was my son clothes that are too small can be converted back to a larger size. Similarly, when the incident at the store in the area can also be redeemed Baciro back. "Mother wife Pak Yanto yes" said one employee. Finding new customers is extremely difficult and huge costs. So fitting today, we must look at existing customers as the company's long-term assets. "God loves those who easily in the sale, purchase, settlement and billing. He who gives to those who hold in distress (to pay the debt) or release him, then God will menghisabnya with penghisaban light. He who receives re-purchase from people who regretted their purchase, Allah will cancel (delete) fault on the Day of Resurrection. "Words of the Prophet Muhammad.

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BASIC NEEDS CUSTOMERS

If customers feel that not being treated unfairly, then the relationship with the customer says in the trouble. They feel that others are treated better than him or old customers are not treated well with new customers and they do not know why so treated. This often happens and is usually not expected by the company. Customers in this position, usually ready to mengakiri relationship with the company. Customers who would move to another company, usually given a large piece so as not to move the competition, while existing customers who do not complain and do not fret not be cut, if knowing this, they will feel disappointed because they feel that as long as customers are loyal not given discount at all. They consider the company that customers clearly not true, but given a gift, given a discount for not leaving the company, while existing customers are loyal not gain anything and felt betrayed by the company. It is indeed difficult for the company's position and it is not easy to be monitored. Treatment can be seen if these disappointed customers complain, but if it does not make a complaint, all of a sudden they left the company. My experience taught me that customers who have long associated with the company and they have become loyal customers, then the pain of being betrayed by the company more deeply. When I have two international credit cards and I am a loyal customer. I'm shopping abroad and at home using the card and I have become a loyal customer for 7 years. I think the time is not short. But because I forgot to pay on the due date and the first time, I got a warning letter threatening and as if my people who are not responsible and can not pay these bills. I have paid for 7 years with proper time and never late is not used as customer loyalty by the company and I was treated as a new customer has a credit card. "What level of multinational companies that treat me like a valued customer and not thrown away with the words that I never expected?". Finally I decided to close my two credit cards at once, so I was not treated becomes worthless human being. And to find customers and require a very large business. I so far do not have a credit card again and not interested to have a credit card. I was approached by another company to have a credit card. I told them who came to fix his mistake and did not treat customers like treatment to me, unfair treatment, but rather treat customers fairly. Basic needs of the customer is treated fairly. Fairness is very close to the godly and take us to heaven.
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PERCEPTION OF SCARCITY STRATEGY

One of the challenges in selling large volumes (more than 100 items) on the Internet is the fact that we display a list of many items on the Internet at one time unit or you are selling a large amount of an item. This makes the buyer has a high bargaining power and can cause prices to fall. Purchaser understands intuitively the law of demand and supply. The greater the supply we give, the more do not buy us. They will wait until the price falls, so be interesting for them to buy. Biggest mistake of the seller is to display an information should be confidential information, which is bidding. To realize such sale takes clever strategy called the Perception of scarcity Strategy or the perception of scarcity strategy. The Perception of scarcity strategy is suitable for sales by using the concept of auctions on the Internet. Companies that use is stratregi eBay.com. More than 1 million people selling on eBay.com, and more than 105 million to buy the product on eBay.com strategy consists of two types. First, take some items only, such as 2 or 4 items, items put on auction and Buy It Now (BIN) at the price of 0 to 10% above average price. Buy It Now (BIN) is a fixed price list which the buyer can stop the auction immediately without waiting for bidding or auction ends. After the item is sold, replaced by the next item using Buy It Now (BIN) to 100 items were sold all at competitive prices. Second, take a portion of inventory, for example 5% to 10% at the auction was stopped and by using the initial prices are very low by spending all the items without a reserve. This will create an auction of items sold to be extraordinary. In this auction we are also able to connect to the auction Buy It Now (BIN). Thus, buyers looking for merchandise with two choices, ie Buy It Now through the list of our BIN or participate in the initial price is very low with no reserve auction. The Perception of scarcity Strategy will create a response most buyers to choose the Buy It Now. Options Buy It Now this also appears if the buyer looking for items of daily needs or buyers who do not like competition. In addition, no reserve auction, the buyer who won only one, while the losing lots and must wait for the same item, then in the end will choose to use the auction or Buy It Now purchase directly. This clever strategy is never revealed how much inventory we have and we can use various forms of strategies to achieve the objectives of maximizing the price and speed of the product.

PRODUCT VELOCITY

The fourth step in selling products on the internet is to understand the price of the products we sell and the number of products sold within a certain time. The relationship between the two are usually referred to as product velocity. The more products we sell, the greater the velocity of his product. We can make a curve relationship between price and amount sold each week. Usually the greater the desire to sell in large quantities, then we should set a lower price, otherwise the higher price that we set the less the amount of products we can sell. Average Sales Price can also be narrowed by stating in an item contained in the so-called Stock Keeping Unit (SKU) which is a term often used by off-line retailers to demonstrate a unique item in the inventory. For example, Seller A has three red shirts with the XL size is two, and blue with one L size pieces, then SKUnya only two, namely SKU1 is a red shirt (number 2) and SKU2 is a blue shirt (number 1) . Key concepts to be understood without having to work on campaigns or do something special demand in the market or putting the regular SKU, the demand will not change in a period of 30 days to 60 days. Another variable that works is the supply, then we must also control the supply, though supply is also controlled by our competitors. This information is a weapon we can use to make important decisions based on our goal. For example, Seller A sells 10 units of the SKU of each month at a price of $ 150. A seller has a target to increase its profits each month. SKU cost on a volume of 40 units cost $ 100, but if it can increase sales of more than 100 units per month, the cost of SKUs down to $ 85. So this information can be made a variety of scenarios. The first scenario focuses on high margin, we are selling at a price of $ 150 sold 40 units at a cost of $ 100, then its gross margin ($ 150 - $ 100) x 40 = $ 2000. The second scenario focuses on the current margin, we are selling at a price of $ 120 sold 80 units at a cost of $ 100, then its gross margin ($ 120 - $ 100) x 80 = $ 1600. The third scenario focuses on low margins, we are selling at a price of $ 100 sold 160 units at a cost of $ 85, then its gross margin ($ 100 - $ 85) x 160 = $ 2400. By understanding the speed of product / price and a test allows us to get the approximate number of SKUs that we can sell and we expect vulume. By estimating the price and volume of our products will help make the preparation of resources and products are able to predict the margin we earn each month. If the product is not made by us, then we can negotiate the price with the source of our products at a price based on sales volume.

PRODUCT LIFE CYCLE IN THE INTERNET

The third step in selling products on the internet is to understand the product life cycle stages on the internet. Life cycle on the Internet include product introduction stage, the stage of retail products in the season, the final stage of product life and product liquidation phase. Product introduction phase is also known as the product launch phase. This stage occurs when the product was introduced to the market and the product is very new thing for the customer's mind. At this stage the product in warm conditions or product supply exist or can not meet all the demand. Circumstances like this cycle is known as the state of the product life cycle healthy. Usually the time between 1 year to 3 years. Conversely, if the supply of products is greater than the demand indicates unhealthy conditions or product failure, the time between 6 to 12 months or less. For example, when Apple took the iPod Mini, an MP3 player has been sold out for three months at the introductory stage. In contrast, the electronics company that sells kitchen equipment $ 1,000 for 2 months on the Internet have failed and ended with a discount at this stage of its introduction. Phase retail products is a step in season, most companies require retailers to provide product prices in accordance with recommended. Digital cameras, cars, books, television and clothing are the latest and greatest products in the retail season. For example, if you bought a digital camera to Best Buy, Circuit City, Electrinic Boutique, Sears and other stores, will find the same prices, except maybe a package price in the context of specific events, but basically the price at any cost the same otulet. The final stage of product life is usually caused by the introduction of new products in the category of products by companies or competitors. At this stage manufacturers and retailers pulled the old product as soon as possible by replacing the new product is still warm. At this stage the product sold as a cost or a small loss, as customers shifted from older products to newer products. In the old product seller using a high discount rates to attract customers to buy the old product. For example, old products we call P100, the new product that replaces with a new model we call P200. This applies to the automotive, electronics, computers, clothes and so on. Liquidation phase is the phase of the excess inventory of products, produces waste and product updates. This stage is the stage avoided by producers and retailers, as it suffered heavy losses. Usually sold products 10% to 20% of the cost or a loss of 80% to 90%, so that producers and retailers to remove these products. For example, companies want to sell in large numbers for women's leather jacket for winter and autumn. Companies producing in large quantities and menyetok in large numbers in the thousands of shops and the city. It turned out that the estimate is wrong, because only certain cities are in dire need leather jacket. So the only way to sell only to give a big discount to sell the leather jacket and the resulting loss.

TRANSACTION INTERMEDIARY STRATEGY

Transaction Intermediary Strategy is a strategy of using the Internet to the purchase process. This strategy includes the end-to-end from the search, comparison, selection and online games. eBay and Microsoft Expedia is a company that uses this strategy. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Clasified designed for people who meet, exchange ideas, do business together at the local level. To carry out this strategy using a ten-step eBay include (1) knowing the critical importance, (2) setting strategic goals, (3) understand the product life cycle on the Internet, (4) understand the price curve of a product bearing speed, (5) using scarcity perception strategy, (6) applying a second chance strategy, (7) to optimize search results, (8) build brands, (9) explored the channel and (10) using a dashboard. The first step, knowing the critical importance include Gross merchandise sales (GMS), Average sales price (ASP), Conversion rate (CR) and Margin. Gross merchandise sales is the amount of sales GMS in a given time period or commonly known as gross sales or revenues or income. eBay uses GMS to report to Wall Street and most sellers on eBay have adopted the same way consistently. If a seller sells an item with the 1000 average price of $ 50 per month, so GMS seller 1000 x $ 50 = $ 50,000 per month. Some sellers adjust to include GMS bidder who do not pay or non-paying bidders (NPBs) when winning the auction, known as the item was paid or unpaid item (UPI). eBay can not produce items if the winning bidder paid for the auction do not pay the transaction and the seller does not receive income. Average sales price (ASP) is the sales price of the average measured from the average price of a product for sale at a certain time period. Average sales price (ASP) is calculated by dividing the GMS at a certain time. If GMS seller is $ 50,000 in a month and 100 items were sold, the amount of ASP $ 50,000: 100 = $ 500. Conversion rate (CR) is a list of items for a certain period of time (1,5,7 or 10 days). At the end of the period, a percentage of this list will generate a list of buyers and not produce anything. The results of percentage of buyers is called Conversion rate (CR). Margin, or profit or gain is the amount of cash generated at a particular time period has calculated the cost. By measuring and monitoring the trends in four important thing is, we will be able to feel the impact on business and strategic decisions of the business, whether it will produce positive or negative impact.

MARKET CREATOR STRATEGY

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy) Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service. Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations. Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.

BEST BUSINESS SCHOOL (3)

Fasting can make students become Annas, ie students who have high emotional intelligence. According to Daniel Goleman, emotional intelligence includes self awareness, self-regulation, motivation, empathy and social skills. Self-awareness of emotional awareness, self assessment and self-confident akuran. To increase awareness of the emotions that must be done is to find out more about yourself and why emotions can occur emotions, aware of the link between feelings with the thought, done and said, knowing how it could affect performance and has a sense of values and personal goals. Fasting can change the emotional outburst becomes soft and change the values and personal goals of greed became sensitive to the value and the target group in harmony and togetherness and pride turn into humility. Someone does not know the pain of being scolded, except those who had scolded. Someone does not understand the difficulties except those who had seized difficulties. Someone not familiar with subordinates well, except once a subordinate. Will not know the sense of disappointment, except for those who never disappointed. No not know failure, but that never fails. Similarly insensitive to poor people, but never become poor. Self-awareness on the use of our senses. Fasting can change the eye used for seeing things forbidden by the religion and see other people with a mocking eye that can see the wonders of God's creation, watching good deeds in order to mencontohkannya and saw the Book of Allah and Sunnah to read and review in order to get advice, warnings, instructions and benefits. Fasting can make a lying tongue, cursing others, libelous, defamatory, stabbing feeling of oral truthful and trustworthy, a good thing to teach, to give pleasure, to reconcile those who disagree and always remembrance of God. Belly full of gluttony and eating forbidden foods, as assumed in the capitalist economic system that had limited human passions melt into the belly up from greed and forbidden foods and reject evil and arrogance with which dituntunkan by God. "Allah SWT boasts to the angels, those who ate little. He said: Behold my servant. I tested it with food and drink in the world, he left for me. Persaksikanlah, O-My the malikat, no food left for him except I changed the degrees in heaven ", the words of the Prophet Shollallohu alayhui wa sallam.