STRATEGY INCREASE CUSTOMER LOYALTY

Customer loyalty is a priority for the company, because it is a long-term assets .. Loyal customers better than less loyal customers. And have loyal customers who typically make a profit along the way the company's business. But although in general they accept the value of a loyal customer, I'm not sure that many business people who know very well what the meaning of loyalty. If a customer dinner regularly at a certain restaurant for 10 years, is he loyal? What if he only comes twice a year? If a family to buy 80% of their needs from a particular supermarket, whether the family is loyal? What if they bought only 60% of their needs there? Loyalty, like many other concepts that we encounter in marketing and consumer psychology is a state of mind. Loyalty is a subjective concept, the concept is best defined by the customers themselves. Of course there are levels of loyalty. Some customers more loyal than others, and customers more loyal to some companies and less loyal to another company. Some customers may be loyal to more than one company or brand in a category of product or service. This is true particularly in cases where doing business with one company alone does not make sense. For example in the case of restaurants. Very few people are completely loyal to one restaurant to the point where the diner is the only one they visit. But it may be loyal to a restaurant, or even have a relationship with him even though we very rarely visit these restaurants. A popular restaurant has a strategy to increase customer loyalty and relationships that visit their restaurant on a regular basis to help them find prospective employees. Mengahadapi lack of manpower and plans to open 2 new restaurants fruit, manager of the restaurant decided to ask his regular customers recommends people who may be hired at home to eat. He put up a sign in the newsletter that she sent two times a year on his regular customers asked them to recommend "a caring person and knowledgeable" as they want. Two hundred people responded to its customers, and the manager employs 25 women and a man servant. Managers clearly demonstrate the existence and value of two-way customer relationships. Customers continue to demonstrate their personal investment in these restaurants. The manager said that some customers behave like a proud parent when they were told that they recommend people hired or promoted. This strategy can also apply in other bisni and hubungsn to increase customer loyalty. Good luck

learn more Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

PERCEPTION OF SCARCITY STRATEGY

One of the challenges in selling large volumes (more than 100 items) on the Internet is the fact that we display a list of many items on the Internet at one time unit or you are selling a large amount of an item. This makes the buyer has a high bargaining power and can cause prices to fall. Purchaser understands intuitively the law of demand and supply. The greater the supply we give, the more do not buy us. They will wait until the price falls, so be interesting for them to buy. Biggest mistake of the seller is to display an information should be confidential information, which is bidding. To realize such sale takes clever strategy called the Perception of scarcity Strategy or the perception of scarcity strategy. The Perception of scarcity strategy is suitable for sales by using the concept of auctions on the Internet. Companies that use is stratregi eBay.com. More than 1 million people selling on eBay.com, and more than 105 million to buy the product on eBay.com strategy consists of two types. First, take some items only, such as 2 or 4 items, items put on auction and Buy It Now (BIN) at the price of 0 to 10% above average price. Buy It Now (BIN) is a fixed price list which the buyer can stop the auction immediately without waiting for bidding or auction ends. After the item is sold, replaced by the next item using Buy It Now (BIN) to 100 items were sold all at competitive prices. Second, take a portion of inventory, for example 5% to 10% at the auction was stopped and by using the initial prices are very low by spending all the items without a reserve. This will create an auction of items sold to be extraordinary. In this auction we are also able to connect to the auction Buy It Now (BIN). Thus, buyers looking for merchandise with two choices, ie Buy It Now through the list of our BIN or participate in the initial price is very low with no reserve auction. The Perception of scarcity Strategy will create a response most buyers to choose the Buy It Now. Options Buy It Now this also appears if the buyer looking for items of daily needs or buyers who do not like competition. In addition, no reserve auction, the buyer who won only one, while the losing lots and must wait for the same item, then in the end will choose to use the auction or Buy It Now purchase directly. This clever strategy is never revealed how much inventory we have and we can use various forms of strategies to achieve the objectives of maximizing the price and speed of the product.

TRANSACTION INTERMEDIARY STRATEGY

Transaction Intermediary Strategy is a strategy of using the Internet to the purchase process. This strategy includes the end-to-end from the search, comparison, selection and online games. eBay and Microsoft Expedia is a company that uses this strategy. eBay auction is only used on the internet, but now a variety of products sold. Even some added features, such as PayPal, which allows individuals or companies to pay online. Facility that allows Skype voice and video communication for free between the users who use Skype software. Shopping.com as a facility that allows users to compare prices in the shop. Rent.com is a facility serving the rental apartments in the United States and crossed into another country. Online Clasified designed for people who meet, exchange ideas, do business together at the local level. To carry out this strategy using a ten-step eBay include (1) knowing the critical importance, (2) setting strategic goals, (3) understand the product life cycle on the Internet, (4) understand the price curve of a product bearing speed, (5) using scarcity perception strategy, (6) applying a second chance strategy, (7) to optimize search results, (8) build brands, (9) explored the channel and (10) using a dashboard. The first step, knowing the critical importance include Gross merchandise sales (GMS), Average sales price (ASP), Conversion rate (CR) and Margin. Gross merchandise sales is the amount of sales GMS in a given time period or commonly known as gross sales or revenues or income. eBay uses GMS to report to Wall Street and most sellers on eBay have adopted the same way consistently. If a seller sells an item with the 1000 average price of $ 50 per month, so GMS seller 1000 x $ 50 = $ 50,000 per month. Some sellers adjust to include GMS bidder who do not pay or non-paying bidders (NPBs) when winning the auction, known as the item was paid or unpaid item (UPI). eBay can not produce items if the winning bidder paid for the auction do not pay the transaction and the seller does not receive income. Average sales price (ASP) is the sales price of the average measured from the average price of a product for sale at a certain time period. Average sales price (ASP) is calculated by dividing the GMS at a certain time. If GMS seller is $ 50,000 in a month and 100 items were sold, the amount of ASP $ 50,000: 100 = $ 500. Conversion rate (CR) is a list of items for a certain period of time (1,5,7 or 10 days). At the end of the period, a percentage of this list will generate a list of buyers and not produce anything. The results of percentage of buyers is called Conversion rate (CR). Margin, or profit or gain is the amount of cash generated at a particular time period has calculated the cost. By measuring and monitoring the trends in four important thing is, we will be able to feel the impact on business and strategic decisions of the business, whether it will produce positive or negative impact.

MARKET CREATOR STRATEGY

At this time the world's Internet users has reached 1.2 billion and in Indonesia has reached 25 million. The Internet is a dream market for some circles. Entering the new economy or digital economy, which makes the company a market riddled revolutionary. Various kinds of strategies on the Internet in conducting revolution include market creation strategies (creator market strategy), strategic reconfiguration of the channel (channel reconfiguration), strategic transaction broker (intermediary transaction strategy), strategies of information intermediaries (infomediary strategy), strategy of self-service innovators ( self-service innovator strategy), innovator of supply chain strategy (supply chain innovator strategy) and strategic control of the channel (channel mastery strategy) Creator Market Strategies is a strategy of using the Internet to define a new market by identifying a unique consumer needs. This strategy requires you to enter the market first and keep ahead of competition by innovating continuously. To create a new market, Amazon.com kadangkalan willing to lose in advance in order to achieve a strong market position and profitability in the long run. Amazon.com is a company that uses market strategy creator mengidentifikase way as the database and delivery of this competence and Amazon.com web design speed browsing and order products and combining efficiency, reduced prices and personal service. Amazon.com which was formerly only a small bookstore founded by Jeff Bezos with 7 employees in 1994 which is a company based in Seattle and entered the Internet market in July 1995. Currently Amazon.com, Inc.. Nasdaq-listed with: AMZN and is one of the Fortune 500 companies as well as Earth's Biggest Selection. Amazon.com, Inc.. trying to become the company the biggest customer-centered world, customers can find and discover anything you want to buy online and strive to give customers the possibility of the cheapest prices. Amazon.com is now selling a variety of products, giving millions of unique new products consisting of several categories, such as health and personal care, jewelry and watches, food, sports, books, music, DVDs, toys, electronics and office, toys and children and houses and plantations. Amazon operates several web sites to reach new markets, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca , and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn. In 2007, net sales estimated at $ 14,263 billion with growth increasing 33% compared with 2006. Operating income is estimated to reach $ 675 million with growth reaching 74% compared with 2006.