Losing customers is very harmful, because the cost of which is used to attract customers is great. Moreover, if customers are disappointed told family members, friends offices, associations and friends told the media. But sometimes companies do not realize this. My family experience teaches that. My wife shopping at one store on the street Magelang, buy different kinds of clothes for my wife and my two children, but my big boy whom I do not. My wife also bought clothes for my children who do not take this by using an estimate for the size of her clothes. Arriving at the house was bought clothes for my child is too small in size. Then my wife came back to the store to exchange the clothes. "Proof of purchase where Mom?" Asked the cashier to my wife. "I throw, but it's still there label. Prices and store this label tercatum "my wife said no receipt of purchase in the store can not be exchanged. Because annoyance. My wife gave this shirt to the cashier, saying "Take this dress for you". Though these clothes cost only Rp. 60.000, -, but the store is losing customers loyal. Loyal customers have been shopping for millions of dollars in the store. Yet customers still have the potential millions rupian in the days to come for shopping in the store. I hope the store to improve the rule, so that my family back again. This is the portrait of one of the ways customers manage most of the places we are. Of the company may provide rules do not allow the return of goods that have been purchased. When it is done, then the employee must be replaced. Or sometimes have to change data already entered the computer that possibility somewhat complicated, so lazy. Sometimes even the words "goods which are purchased non-refundable". However there is also capable of managing a store with good customer relations. My wife shopping at other stores in the area Kotabaru. The case with my wife repeated. But it was my son clothes that are too small can be converted back to a larger size. Similarly, when the incident at the store in the area can also be redeemed Baciro back. "Mother wife Pak Yanto yes" said one employee. Finding new customers is extremely difficult and huge costs. So fitting today, we must look at existing customers as the company's long-term assets. "God loves those who easily in the sale, purchase, settlement and billing. He who gives to those who hold in distress (to pay the debt) or release him, then God will menghisabnya with penghisaban light. He who receives re-purchase from people who regretted their purchase, Allah will cancel (delete) fault on the Day of Resurrection. "Words of the Prophet Muhammad.
learn more Sovereign Wealth Funds: The Long-Term Asset Management of National Savings (The Wiley Finance Series)
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